Reclamation - Pantheon
Creative Strategy + Campaign Direction
A narrative campaign for Pantheon's new T-shirt, told through color.
A short film built around a single visual idea: a woman returns home desaturated, drained in black and white, and only regains her color in slow, deliberate increments as she reclaims a piece of herself.
(Concept)
She walks in masked out in black and white, a day's weight still on her. She goes to the bedroom, pulls on the Pantheon shirt, heads out to move her body. When she returns, her color comes back gradually, saturation rising in careful steps as she settles back into herself, rather than snapping back all at once.
(Execution)
Full creative direction and production, start to finish, built around a precise color-grading structure, not just a shoot list. Delivered as a commercial spot and run as a paid digital advertisement.
(Outcome)
Format
Commercial spot, paid digital advertisement
Scope
Concept, direction, and production, end to end
